Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

After meeting to generally discuss this question we managed to break it down into seperate sections:

• Our use of Goodwin's theory
• Our use of Vernallis' theory
• How we used Levi-Strauss' theory of binary opposites
• Videos that are similar and so inspired us
• Videos that are comparable because of the genre

With those main points in mind, we set up a camera and filmed a group discussion of the question. The following is a slightly shortened version of that discussion.

Question 2 - How effective is the combination of your main product and ancillary texts?

We did this in a similar way to how we did Question 1 except with the employees of Live Records Ltd.



Just to explain a little bit more about what we meant by synergy across the products, I've constructed this flowchart to show how each product links to the other.

A simple summary of how synergy works across all our products.

Question 3 - What have you learned from your audience feedback?

From our audience feedback, we learnt that our audience is actually slightly different to what we thought it was.

Back when we were doing our treatment, we all established our ideal audience member as:

• Male or female
• 16-24
• A fan of the indie rock / emo genre
• In a band
• Styled around a specific artist
• Somebody who listens to music online
• Someone who attends their favourite band's gigs

With our music video finished, we hosted a 'premiere' in the Media block.



During another showing of the music video, we asked our participants to fill out our questionnaire. When everybody had left, we asked two volunteers, Rachel and Alissa to talk a little bit about themselves and their impressions of the track and music video.



With all that information, I spent an evening looking through it and creating some graphs. Here are some of the trends I found:
 

From this and the rest of the responses to the questionnaire, I believe that our ideal audience member has changed slightly:

• They're 16-24
• They're male or female
• They are a fan of indie-rock, emo, punk and alternative music
• They're probably not in a band but want to be
• They listen to music whenever they're not doing anything else
• They listen to music streamed online, as well as from bought MP3s/CDs
• They'll go a tour or concert if they're favourite genre is being played