Question 3 - What have you learned from your audience feedback?

From our audience feedback, we learnt that our audience is actually slightly different to what we thought it was.

Back when we were doing our treatment, we all established our ideal audience member as:

• Male or female
• 16-24
• A fan of the indie rock / emo genre
• In a band
• Styled around a specific artist
• Somebody who listens to music online
• Someone who attends their favourite band's gigs

With our music video finished, we hosted a 'premiere' in the Media block.



During another showing of the music video, we asked our participants to fill out our questionnaire. When everybody had left, we asked two volunteers, Rachel and Alissa to talk a little bit about themselves and their impressions of the track and music video.



With all that information, I spent an evening looking through it and creating some graphs. Here are some of the trends I found:
 

From this and the rest of the responses to the questionnaire, I believe that our ideal audience member has changed slightly:

• They're 16-24
• They're male or female
• They are a fan of indie-rock, emo, punk and alternative music
• They're probably not in a band but want to be
• They listen to music whenever they're not doing anything else
• They listen to music streamed online, as well as from bought MP3s/CDs
• They'll go a tour or concert if they're favourite genre is being played