The above picture is made up of 12 album covers that I own either physically or digitally. After looking at these (and a few more that wouldn't fit), I found a few similarities between them:
Artist name on front cover has the largest presence
Name of album on the front cover in most cases
Some feature the artist on the front cover
Little imagery on the front cover
Simple backgrounds (often black or white)
Front cover is either one photograph or a graphic
Artist and album name on the spine
Spine and back often attached together
Back has list of tracks, sometimes with track numbers
Barcode on back cover
Institutional information on back cover e.g. record label, copyrights
Websites of artist and record company on back cover
They enable listeners of an artist's music to find their albums
They appeal to fans of an artist
They often have conventions of the album's music genre
They attract people who may not be aware of an artist's work
They enable people to describe an album e.g. Weezer has 3 albums called "Weezer" but fans refer to their specific albums by the colour of the covers
In 2008, American band Weezer released the single “Pork and Beans”.
The music video was hugely popular on the internet for because it was first released on YouTube and it features several instances of internet phenomena. In most instances, the band went to effort to work with the original internet celebrities but recreated many of locations as a set as one large set. (see below)
By using internet memes, this video appeals to an audience of teenagers and young adults who would have been able to recognise these references to specific viral videos such as "Dramatic Chipmunk" and "afro ninja".
I believe that the main reason for including these references is to bring in new audiences for the band as I believe the video was meant to become a viral success and with 20,000,000 views, I believe that it accomplished that goal.