September 14, 2010

Genre Signifiers - Dani California


The track "Dani California" by Red Hot Chilli Peppers plays around with the idea of genre signifiers by recreating iconic styles from previous decades. The following image is numbered 1 to 9, going from left to right, top to bottom based on when they appear in the music video.

  1. Rockabilly: Appearance of poor quality black and white film. Large hair with sideburns. Wearing black and long white jackets, black trousers and black shoes. Large record and curtains make up set. Gyrating hips and bending knees in a similar way to Elvis.
  2. British Invasion: Black and white film. Black drainpipe trousers. Narrow black tie. Mop-top hair styles. Thick-rimmed glasses. Formal suits. Very little controlled movement on the spot.
  3. Psychedelic Rock: Rainbow colours and paisley designs on shirts. Colourful, swirly, trippy background. Coloured, corduroy trousers. Long curly hair. Use of electric guitars. Wearing fur.
  4. 70s Funk: Large and bold glasses. Over-the-top costumes including fur jackets and metallic, embellished tops. Sparkling background and use of smoke. Use of UFO prop and space background. Kaleidoscopic visual effects.
  5. Glam Rock: Very bright, colourful and outrageous costumes that shine / have glitter. Camp gestures and dancing. Heavy lipstick and eyeliner. Platform-soled boots. Bright colourful studio lights. Pink set background.
  6. Punk Rock: Set seems very low budget (seemingly DIY). Union Jack hung up in background. Looks liked it's been filmed on poor quality tape (grainy, occasionally overexposed and black and white). Aggressive, in-your-face gestures. Very fast camera movements and editing. Use of tilt angles, jump cuts and soft focus.
  7. Gothic Rock: Black costumes with metal spikes. White and black make-up. Black tattoos. Drums more in foreground for emphasis. Very dark studio with smoke to look like they're performing on stage. Long straightened / gelled down hair. Sharp-edged black guitar.
  8. Glam Metal: Long dyed hair and hairbands. Uses similar lipstick and eyeliner to glam rock. More emphasis on playing drums and guitars. Spotlights on musicians. Skin-tight leather pants. Crop t-shirts and colourful scarves. Use of wide-angle lenses.
  9. Grunge: Very slow handheld camera work. Dark open studio. Artistic, shallow depth of field. Looks like only candlelight. Seemingly low budget. Ordinary, non-designer clothing. Muted-colour tops and jeans. Slow gestures.