The music video was hugely popular on the internet for because it was first released on YouTube and it features several instances of internet phenomena. In most instances, the band went to effort to work with the original internet celebrities but recreated many of locations as a set as one large set. (see below)
By using internet memes, this video appeals to an audience of teenagers and young adults who would have been able to recognise these references to specific viral videos such as "Dramatic Chipmunk" and "afro ninja".I believe that the main reason for including these references is to bring in new audiences for the band as I believe the video was meant to become a viral success and with 20,000,000 views, I believe that it accomplished that goal.
